Listen to Post Malone & Ozzy Osbourne's second collaboration. →
Post Malone is perhaps most noted to have become incredibly successful incredibly quickly (he was born in 1995). Many attribute a part of his success to streamlining what ‘a normal song-structure’ is in the era of playlists with amazing results. What he does is he opens on the chorus and keeps the songs short, the melody accessible which is in line with his general appearance which is perhaps a bit… disheveled? In other words, it’s #relatable and #singalongable.
His formula that “he wears on his sleeve” on making his songs so goddamn catchy seems to be working rather well as four of his songs have over a billion streams on Spotify alone. Further, he’s able to dance the line between pop and hip-hop even to alternative in a way that gets him plays on all of those radio stations. Talk about a cross-over.